Visual identity for a large company’s New Year corporate event. At the core of the online event was a music videos competition. Production teams of employees recorded and shot music videos to be broadcasted at the event. 15000 employees voted for the best video and the winners got awesome prizes. The show’s name “Music Unites Us» comes from a popular song.
Task
Visual identity for a large company’s New Year corporate event. At the core of the online event was a music videos competition. Production teams of employees recorded and shot music videos to be broadcasted at the event. 15000 employees voted for the best video and the winners got awesome prizes. The show’s name “Music Unites Us» comes from a popular song.
Visual identity had to support the concept and the motto of the show, be festive and provide third-party agencies with enough assets to design all aspects of the show:
- venue decorations;
- animated videos;
- various digital artwork.
Solution
-1-
Icons with music and New Year images
-2-
Logo with the name «Music Unites Us»
-3-
Illustration of singing people
Color Palette
Bright and rich in contrast, implying holiday fun. Blue, yellow, and pink vaguely reference corporate colors.
Fonts
Peace Sans is used for accents and typed with all caps only. Manrope Regular and Medium is the typeset font.
Vakhtang Chanturia — art director, designer, illustrator
Pavel Ablamonov — animation design
Ilya Kolesnikov — animation design
Anna Liepina — calligraphy
Daria Gusarova — producer
RedDay agency — production
